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Acxiom teams up with Serendipity 2

Europe's leading information services provider, has agreed to license the revolutionary Segmentz market segmentation and analysis tool from Serendipity 2.

Betty Doyle, Business Unit Leader at Acxiom, said: 'Segmentz is a natural fit with our consumer data service. We constantly look for ways to add more value to our offering and provide a solutions oriented approach. Whilst we can already provide our clients with a 'one stop' consumer data and database service, companies are looking increasingly for the total picture of their marketplace. By combining Acxiom data with S2's workplace, retail and leisure demographic information, we can now fulfil this requirement, adding yet another advantage to the unique capabilities we offer clients. Peter Flood, Managing Director of S2, says; 'the agreement with Acxiom represents the biggest single advance for S2 and our Segmentz analysis tool in the last 12 months. Our own clients, who include Coca-Cola, Miele Kitchens and Regent Inns plc also require a more complete service and the incorporation of Acxiom's aggregated consumer data will provide this extra data driven ingredient'. These developments are the foundations of S2's drive to provide a single point of contact for both B2B and B2C customers.

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