data

Data is the 'engine' which drives all forms of sales and marketing activity. We apply real 'science' to every campaign, utilising our data and insights expertise to assess ROI across all channels and formats.

Knowledge really is power and it is this overriding principle which remains the corner stone of marketing theory and practice.

The more a client knows about its customers and prospects, the more effective it will be in communicating with them. This is what we call 'Creative Insights'

We manage any campaign from simple database cleansing, matching, enhancement and list provision to more complex data profiling, analytics, modelling and customer segmentation.

S2's data and insights clients include Coca-Cola Enterprises, Coke GB and Coke US, Sun Micro Systems, Confused.com, Holiday Extras, Merlin Entertainment, Jigsaw and SUFC to a wide range of progressive SME's across both B2B and B2C channels.

S2's expertise was recognised recently by our winning 'Best Use of Data in FMCG' at the prestigious Data Strategy Awards for our work with Coca-Cola.