Miele Kitchens

Brief: To develop direct marketing activity relevant to the local area surrounding each of Miele Kitchens showrooms across the UK

Action: Using our analytical SegmentzTM software to identify affluent consumers and business groups, we then ran targeted direct mail activity

Result: A significant increase in new prospects identified and captured

Acxiom agrees to license Segmentz ...

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LBM anounces new contract with S2 ...