Diet Coke

Brief: To identify via database profiling the best 10,000 independent outlets that match the consumer and retail geodemographics of the Diet Coke with Cherry brand

Action: Designing and mailing 4 variations of a letter / mailing device testing different designs and discount offers, together with branded envelope to measure redemption rates at Booker stores

Result: Provided Coca-Cola with a unique insight into direct mail as a vehicle to drive sales in outlet