Coca-Cola

Brief: Working with Coca-Cola, to develop a series of on board P&O promotions designed to build traffic and awareness

Action: Development of an annual promotional calendar of off- the shelf activity linked to a highly targeted DM campaign using Segmentz analysis software

Result: Increased traffic on board ship and a substantial uplift in soft drinks sales throughout the promotions

Acxiom agrees to license Segmentz ...

All in the name of good chocolate ...

LBM anounces new contract with S2 ...