This is our personal check list of web design features that can make your site look great and pull in lots of traffic, features that are likely to turn off viewers before they even see your content and features that just look plain ugly.

Continue reading The Good, the Bad and the Ugly of Website Design

A common misconception amongst people who are not on Twitter is that only a very small proportion of the population are actively using it. A further preconception is that these individuals are made up mainly of celebrities and their fans tweeting about trivial matters such as what they had for breakfast or where they took their dog for a walk.

This may have been the case five years ago when twitter first started. However, since then Twitter has grown into a great marketing tool. Hubspot’s 2010 Marketing report indicates that the majority of young, well educated business professionals are using Twitter.

What’s more, a self report survey by Edison Research in 2010 found that 42% of Twitter users use Twitter to learn about products and professional services, and that it plays an active role in their decision making process.

Here are 5 great ways to use twitter as a marketing tool:

Continue reading 5 Great Ways to Use Twitter as a Marketing Tool

S2 has created successful brand identities in a wide variety of B2B & B2C industry sectors; in particular in the FMCG drinks, food, leisure, hospitality, sport, retail, manufacturing and professional services sectors.

Rebranding a business can be a big step; it can involve anything from a small logo tweak to a complete overhaul of the company’s colour palette, image guidelines and tone of voice. We hear lots of different reasons why our clients want to rebrand their business but here are some of the most common ones.
Continue reading Great Reasons to Re-Brand Your Business

In no particular order…

Here is a list of the hottest web design trends that have emerged in 2011:

Continue reading Web Design & Digital Media Trends in 2011