Building high quality links to your website is one of the key ingredients in achieving high Google rankings. Here are our 10 essential link building tips for anybody who wants to boost their website’s SEO performance.

1. Article Syndication

Syndicate your articles to Ezine Articles, Go to Articles, ISnare etc. These sites rank highly in their own right and will send you a steady stream of qualified traffic. They also allow you to embed a number of links into your text, which have targeted keywords pointing directly at your website.

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Facebook has published a list of the UK’s most popular news stories of 2011. The list has been compiled by taking each of the news stories that have been shared on Facebook by the UK’s top media outlets, (the BBC, the Guardian, the Sun, the Daily Mail etc.) and ranking them in terms of the number of clicks they received this year. This list is testament to the fact that bizarre and eye catching headlines trump significant content every time.

Perhaps the most outrageous headline in the top 20 came from the Daily Mail. Their highest ranked story was the Pulp Fiction- esque, ‘Robber who broke into hair salon is beaten by its black-belt owner and kept as a sex slave for three days… fed only Viagra’. Another good example is ‘Drunk Swedish Elk Found in Apple Tree near Gothenburg’.

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Serendipity 2 has a great deal of experience in the email marketing business. We have designed, built, broadcasted and supplied data for a copious number of clients spanning a variety of different industries. Brands we have run email campaigns for include Mazda, Sheffield United Football Club, The Ladders, DQM, Computeach, Marketscan, Avon Insurance, Heals and Chocolates Direct.

Continue reading 5 Email Marketing Tips

If your next e-mail marketing campaign, telemarketing campaign or direct mail piece is targeted at environmentally friendly consumers then you’re in luck. Serendipity 2 has recently acquired access to Experian’s Green Aware Database.
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This is our personal check list of web design features that can make your site look great and pull in lots of traffic, features that are likely to turn off viewers before they even see your content and features that just look plain ugly.

Continue reading The Good, the Bad and the Ugly of Website Design