S2 has been awarded the Best Use of Data in FMCG for the second time at this year’s Marketing Week Data Strategy Awards held at the Lancaster Hotel, London in October 2010. We won this award for our use of data & insights in the UK Launch of Glaceau VitaminWater for Coca-Cola.
We also received a ‘highly commended’ accolade at the ceremony for ‘Best Applied Data Mining/Data Modelling Tool’ for our Segmentz® data mapping and analysis software product which was also used to launch the new Coca-Cola soft drink.
