Thank you for viewing the S2 white paper in the Marketing Week Knowledge Bank which talked about improving return on investment through a more targeted approach.
We hope that you found it both useful and insightful, and we’d like to tell you a bit more about what we do:
- Serendipity2 is a multi-channel Data, Digital, Design and Direct agency.
- Major clients include Coca-Cola, Merlin Entertainment, Sheffield United FC, Lambretta, Subway & Confused.com
- Our expertise has delivered strong ROI across many campaigns before for our clients and we are proud that small companies with specialist skills really can win and sustain major accounts
- We specialise in developing new sales for many organisations, across B2B & B2C sectors.
For Coca-Cola, we have developed and managed a database of major multiples, independents, workplace, retailers and pubs, bars, clubs and restaurants across the UK. This database drives all of Coca-Cola’s sales and marketing activity.
Data elements include:
- 600,000 (approx) outlet locations
- Multiple shopping environments per location – i.e. canteen, bars, fast food etc
- Geodemographic information including analysis of footfall and surrounding populations
- Presence of EPOS / Lottery terminals / floorspace / frontage
- Segmented into 16 ‘shopper driven’ consumer environments
Download Our Case Studies
Download VitaminWater UK Launch
Download Coca-Cola Database Hosting & Management
Segmentz(r) The Total Picture
Whatever your line of business, the same questions apply: Who are my best customers? Where do my competitors operate? Why are my sales so poor? Which areas are performing best? The answer to these problems lies in one simple solution – Segmentz(r).
Visit Segmentz(r) at www.segmentz.co.uk or for your data and insights needs please contact us on 01926 887 555.
