Whatever your line of business, the same questions apply: Who are my best customers? Where do my competitors operate? Why are my sales so poor? Which areas are performing best? The answer to these problems lies in one simple solution – Segmentz®.
Segmentz® provides real insight into the dynamics of your business and the wider marketplace, providing maps and reports in a fast and simple way. It’s intuitive and ready-to-use so you’ll be able to visualise, manipulate and report on your own data (such as sales or volume) without the need for any expertise, highlighting trends, gaps and overlaps that wouldn’t be possible with other technology.
You can also combine your own data with our own consumer, workplace and retail geodemographics plus it can also be tailored to suit your needs, with a number of add on modules available to give you enhanced functionality.
Segmentz® will help you to:
- Report management information (sales, profitability, costs etc in XLS, Powerpoint & PDF)
- Analyse locations & characteristics (demographics, lifestyles, purchasing habits, etc)
- Segment outlets & or customers according to any combination of variables
- Evaluate the performance or potential of existing or new sites
- Create catchment areas (distance, drivetimes, bespoke)
- Profile customers & areas by any combination of variables
- Plan promotional, sales activities & new product launches at a national & local scale
- Identify prospect customers, areas or site locations
- Analyse competitors (competing market shares, catchment overlaps, etc)
- Analyse the impact of different scenarios (openings, closures, etc)
- Create sales territories (dividing areas into none overlapping territories containing the same level of demand or potential)
- Improve Return On Investment across all media
Segmentz® helps many companies including Coca-Cola, Confused.com, Persimmon Homes, Jigsaw Retail and London Eye to a range of SME companies across most industries from FMCG, manufacturing, retail, property, leisure and sport to financial and professional services.
To learn more about Segmentz® and what it can do for your business please visit our website on www.segmentz.co.uk or contact one of our consultants on 01926 887 555
