We’re delighted to have recently produced a new suite of brochures for Sheffield United FC. In addition to running data profiling and modelling projects for SUFC (helping the club to gain insights into its existing fan-base, ticket sales and merchandising to use it more effectively) S2 now has both our Data & Insights and Design & Integrated teams working on projects for the football club.
S2′s Clare Kiteley and Sam Langley-Swain recently went up to Bramall Lane to deliver the brochures to Sarah Steel, SUFC’s Marketing Manager, who was very pleased with the result. “We were so pleased with the valuable insights and profiling work from S2 on our customer base, that we knew they would do a great job designing of our new corporate brochure. Not only did S2 have an acute understanding of our customer/fanbase, their design portfolio was second to none.’
S2 has also just worked on an e-campaign with a data capture microsite for SUFC which resulted in a dramatic uplift in prospect opt-ins. With several other clients in the sports and leisure industry, we hope that our work with SUFC will bolster our position within this sector.
