- Who are my best customers?
- Where do my competitors operate?
- Why are EPOS sales so poor in this outlet?
- Which products should I stock?
- Where should we open new outlets?
Segmentz(r) offers:
- Insight into the dynamics of your business & the wider marketplace
- Maps & reports in a fast & simple way
- Highly targeted & localised activities
- Intuitive & ready to use Windows based software
- The ability to visualise, manipulate and report on your own data such as sales or volume
- Highlight trends, gaps & overlaps
Segmentz(r) lets you combine your own data with our consumer, workplace and retail geodemographics:
Segmentz(r) clients include Blue Chips & SME’s across FMCG, manufacturing, retail, property, leisure, sport, financial & professional services.
Please contact one of our friendly consultants on 01926 887 555 to discuss your requirements.
Arrange an appointment to see us at stand: B301 at the Data Marketing Show 2010 >>>
What’s in there?
- Includes your own data – sales, volume, GP, SKU’s etc
- Includes Consumer Geodems – age, sex, social class, income, lifestyle, hobbies etc
- Includes Workplace Geodems – whiz kids or factory workers, business size, industry type, etc
- Retail Geodems – prime retail park, high street or local parade etc
- Is very competitively priced
- Can be tailored to suit your needs
- Offers add on modules for enhanced functionality.
Segmentz(r) will help you to:
- Report sales, profitability, costs etc in XLS, Powerpoint & PDF
- Analyse locations & characteristics (demographics, lifestyles, purchasing habits, etc)
- Segment outlets & customers according to any combination of variables
- Evaluate performance or potential of existing or new sites
- Create catchments (distance, drivetime, bespoke)
- Profile customers & areas by any combination of variables
- Plan promotional activities & new product launches at a national & local scale
- Identify prospect customers, areas or site locations
- Create sales territories based on demand or potential
- Improve ROI aross all media
