S2 is re-launching Segmentz®, our pre-configured GIS tool that enables users to visualise, manipulate and report on their data without the need for GIS expertise.
If you’re a retailer, it’s just as important to know the daytime workplace population and nature of business activity in your area as it to understand the consumer geodemographics. If you are a manufacturer or FMCG company, it is vital to match your brand criteria to the underlying consumer geodemographics as well as being able to identify the best retailers in the right locations to distribute your products.
During the ongoing development of Segmentz®, S2 saw an opportunity to listen to what customers saying and developed the software in such a way that it could be easily tailored to meet their needs whilst sticking to the initial concept of Segmentz® as a fast and simple tool. It’s been about redeveloping the software without over developing it.
S2 is launching the new and improved Segmentz® system at the Technology for Marketing & Advertising show, Earls Court, February 2010, but if you would like further information on Segmentz® in the mean time please give us a cal on 01926 887 555.
