Sir Edmund Hillary was the first person to reach the summit of Mount Everest in 1953. As part of his legacy, we are delighted to have created a brand identity for a new sportswear/ outdoor adventure brand ‘Hillary’, which is set to become well known across the globe.
The brand will appeal to professional adventurers and sports people such as mountaineers, rugby players, snowboarding champions and ski experts, to up market stylish men and women who invest in technical, high quality sports/outdoor wear that is unique and represents “pioneering adventure”.
The Hillary Brand will donate a percentage of profits towards supporting programmes in the Himalayas and looks to form long term partnerships with licensees interested in producing an ethically manufactured range of premium, high quality, technical adventure wear and associated products.
Peter Flood, S2′s MD says “we are thrilled to be working with the Hillary Family and look forward to seeing their brand take off which I am sure will make a huge impact in the world of adventure pursuits and outdoor activities.”
